No News is Good News for Facebook

As you’ve probably heard by now, Facebook is planning big changes to the algorithms that dictate the look of users’ News Feeds. Or maybe you haven’t. If you’re not in the business of posting and tracking advertisements (as we are at Patio), it might not have registered at all in your on-line sphere of news and information. Because it’s not really “of interest” to you.   And that in a nutshell is what’s happening. The

RocktheBlock_Website9 Nov 2017

Rock the Block: Protecting Your Brand in the Era of Network Advertising

  In 1984, as Ronald Reagan was stumping for re-election, he was moved by the rousing call of a current radio hit. Missing the point completely, his campaign reached out to Bruce Springsteen to ask about using Born in the USA at Republican rallies. Bruce said no way. The 'trickle-down' politician was just not in line with Bruce’s workingman brand.   As a business that advertises on Facebook and its Audience Network, you have the same right

FacebookAd_Website29 Aug 2017

The Land of Facebook Advertising: A Road Map

  The Facebook advertising world can be a daunting world to navigate. And with about two to three updates a week, the road can often take unexpected twists and turns you’ll need to watch out for. But these detours can lead to new and exciting ways to reach your business goals. So, we’d like to offer up a road map to help you navigate through all the statistics and demographics and algorithms (oh my!) that

FakeNews2 Aug 2017

#FakeNews Takes its Toll

  As part of Facebook’s ongoing effort to curtail the “spread of misinformation and false news” on its platform, the company has implemented new rules around posting links. To borrow a phrase: U Can’t Touch This.   Unless you’re a media publisher AND you own the website domain to which the post links (and authorize it as such with Facebook by Sept 12, 2017), you will no longer be able to alter the headline, description,

Screen Shot 2017-07-11 at 11.40.56 AM14 Jul 2017

The Dawn, Deception and Possible Demise of The Influencer

        Look! Up in the sky…   Okay, now back down at your phone. See how Instagram has been quietly revolutionizing the online marketing world for the past few years. Beckoning forth, from the far reaches of fashion blogs and reality TV, a powerful new being, that has now emerged with a very powerful-new-being name:   It’s a purse! It’s a car! It’s… The Influencer.   She doesn’t wear a cape (unless

SocialMediaDay2017header30 Jun 2017

HIGH 5s and Low 5s, for Social Media Day 2017

  Happy #SMDay! Here at Patio, we spend a bit (a lot) of time peering into this weird and wonderful window to the world. It’s safe to say that if it’s trending, trolling or gone viral, we’ve seen it, passed it around, LOL’d or WTF’d, praised it or slapped a proverbial palm to the face. This past year especially, there’s been a lot of both; so to celebrate this medium we all love so much, we

CASL GDPR CDM28 Jun 2017

CASL, GDPR, CEM and Other Letters That Could Spell Trouble

  On July 1st, 2017, the Canadian Anti-Spam Law (CASL) is getting an upgrade. Here’s what you need to know come Canada Day as a small business in Canada that uses digital tools as a primary method of marketing or sales.   First, a little history. In 2014, the federal government passed CASL in order to battle the onslaught of spam to Canadians’ inboxes. It set regulations around – and ascribes pretty hefty punishments to

post-blog-insta-comments-026 Dec 2016

Instagram is starting to look more “like” Facebook

Instagram is starting to look more “like” Facebook. It is now possible to like comments on Instagram posts from any account, on any account. The new feature was introduced to some accounts this morning and will reach 500 million + users over the next two weeks.   When viewing the comments on a post, a heart icon will appear along the side, allowing the user to “like” another user’s comment and display the collective number

screenshot-2016-11-09-14-35-439 Nov 2016

All Trumped Up? When the polls were wrong, Social Media was right. Again.

As everyone in BC remembers, the polling companies haven’t been getting it right when it comes to elections for a while.   Adrian Dix and the provincial NDP were supposed to win the BC Provincial Election by a landslide in May 2013 against the Liberals: he didn’t.   The Federal NDP, under Thomas Mulcair, were projected to win over the Federal Conservatives. Again, no dice.   As everyone in the polling industry tries to rationalize

facebook-desktop-pages-layout11 Aug 2016

Facebook Pages had a Makeover: New Desktop Pages Layout

Over the last week or so, we're sure many marketers have noticed that the layout of Facebook Pages has changed for desktop users. At first glance, the design looks cleaner and navigation through the contents on the page are more intuitive. Let’s take a look at the noteable changes:   The profile picture previously occupied the bottom left hand corner of the cover photo and blocked part of that image. Now, it has moved into