FakeNews2 Aug 2017

#FakeNews Takes its Toll

  As part of Facebook’s ongoing effort to curtail the “spread of misinformation and false news” on its platform, the company has implemented new rules around posting links. To borrow a phrase: U Can’t Touch This.   Unless you’re a media publisher AND you own the website domain to which the post links (and authorize it as such with Facebook by Sept 12, 2017), you will no longer be able to alter the headline, description,

Screen Shot 2017-07-11 at 11.40.56 AM14 Jul 2017

The Dawn, Deception and Possible Demise of The Influencer

        Look! Up in the sky…   Okay, now back down at your phone. See how Instagram has been quietly revolutionizing the online marketing world for the past few years. Beckoning forth, from the far reaches of fashion blogs and reality TV, a powerful new being, that has now emerged with a very powerful-new-being name:   It’s a purse! It’s a car! It’s… The Influencer.   She doesn’t wear a cape (unless

SocialMediaDay2017header30 Jun 2017

HIGH 5s and Low 5s, for Social Media Day 2017

  Happy #SMDay! Here at Patio, we spend a bit (a lot) of time peering into this weird and wonderful window to the world. It’s safe to say that if it’s trending, trolling or gone viral, we’ve seen it, passed it around, LOL’d or WTF’d, praised it or slapped a proverbial palm to the face. This past year especially, there’s been a lot of both; so to celebrate this medium we all love so much, we

CASL GDPR CDM28 Jun 2017

CASL, GDPR, CEM and Other Letters That Could Spell Trouble

  On July 1st, 2017, the Canadian Anti-Spam Law (CASL) is getting an upgrade. Here’s what you need to know come Canada Day as a small business in Canada that uses digital tools as a primary method of marketing or sales.   First, a little history. In 2014, the federal government passed CASL in order to battle the onslaught of spam to Canadians’ inboxes. It set regulations around – and ascribes pretty hefty punishments to

post-blog-insta-comments-026 Dec 2016

Instagram is starting to look more “like” Facebook

Instagram is starting to look more “like” Facebook. It is now possible to like comments on Instagram posts from any account, on any account. The new feature was introduced to some accounts this morning and will reach 500 million + users over the next two weeks.   When viewing the comments on a post, a heart icon will appear along the side, allowing the user to “like” another user’s comment and display the collective number

screenshot-2016-11-09-14-35-439 Nov 2016

All Trumped Up? When the polls were wrong, Social Media was right. Again.

As everyone in BC remembers, the polling companies haven’t been getting it right when it comes to elections for a while.   Adrian Dix and the provincial NDP were supposed to win the BC Provincial Election by a landslide in May 2013 against the Liberals: he didn’t.   The Federal NDP, under Thomas Mulcair, were projected to win over the Federal Conservatives. Again, no dice.   As everyone in the polling industry tries to rationalize

facebook-desktop-pages-layout11 Aug 2016

Facebook Pages had a Makeover: New Desktop Pages Layout

Over the last week or so, we're sure many marketers have noticed that the layout of Facebook Pages has changed for desktop users. At first glance, the design looks cleaner and navigation through the contents on the page are more intuitive. Let’s take a look at the noteable changes:   The profile picture previously occupied the bottom left hand corner of the cover photo and blocked part of that image. Now, it has moved into

Social Media Day30 Jun 2016

Social Media Day 2016: A Year in Review

  To celebrate Social Media Day, we’ve made a list of the most notable changes to our favourite platforms this year.   Twitter   Let’s kick things off with Twitter, which has arguably undergone the most fundamental changes over the past twelve months. Despite facing public outcry and triggering the #RIPTwitter trend in response to the move from a chronological news feed to an algorithmically determined feed, Twitter continues to thrive with 310 million monthly

VR_Blog_Post19 Apr 2016

Patio Favourites: Virtual Reality

    Virtual reality is here, really.  But is it really good?  The short answer is it will be.  Really soon.  There are currently an overwhelming number of underwhelming VR experiences available to anyone with a smartphone and some spare cardboard.  There are however, a handful of examples that will get any fearful naysayer excited about what’s to come.  For your viewing pleasure we rounded up a sample of some of the most innovative and

patio_img-post_blog13 Apr 2016

Is Twitter’s Moments One to Remember?

Twitter released a new product in Canada yesterday not-so originally named Moments (not to be associated and confused with Facebook’s Moments app). Hoping to lure in new adopters and encourage reluctant users that have previously tried and abandoned the platform, Twitter’s latest feature displays a curated collection of daily trending topics categorized into News, Entertainment, Sports, and Fun. Moments was released in the U.S. about six months earlier before being launched into Canada. The best