patio_img-post_blog13 Apr 2016

Is Twitter’s Moments One to Remember?

Twitter released a new product in Canada yesterday not-so originally named Moments (not to be associated and confused with Facebook’s Moments app). Hoping to lure in new adopters and encourage reluctant users that have previously tried and abandoned the platform, Twitter’s latest feature displays a curated collection of daily trending topics categorized into News, Entertainment, Sports, and Fun. Moments was released in the U.S. about six months earlier before being launched into Canada. The best

patio_img_blog_insta16 Mar 2016

Instagram may not be so instant anymore

  Instagram announced Tuesday night that the way users view their beloved news feed could be changing in the coming months. Following the lead of Facebook’s news feed change back in 2009, Instagram will abandon the chronological order of posts, used since it launched in 2010. “On average, people miss about 70% of the posts in their Instagram feed,” says co-founder Kevin Systrom.   The order photos appear will be curated for each user, based

patio_blog_img2 Dec 2015

Support CKNW Orphans’ Fund Pledge Day!

Long a part of Vancouver’s history, the annual CKNW Orphans’ Fund Pledge Day returns for 2015 on Wednesday, December 2nd. Raising over one million dollars for BC Kids on a single day in recent years – local celebrities, business leaders, sports teams and philanthropists in the Lower Mainland come together to lend a voice to kids in need in BC, and Patio is proud to support this endeavor once again!   Funds raised during this

UnionMetricsEcho_1170x4006 Nov 2015

Travel back in Twitter time with Union Metrics Echo | Patio – Social Media in Vancouver

  Until now, searching for patterns, hashtag history or social trends on Twitter has been fairly difficult to do, especially when a user wants to examine tweets from the channel’s almost 10-year database. But Union Metrics has unveiled a new search engine that can delve deep into the file cabinet that stores tweets from users all over the world, no matter how long they have been online. Echo, a Twitter archive analysis and reporting tool,

Patio Digital Marketing Event13 Oct 2015

Patio Hosts Mobile & Digital Marketing Panel | Patio – Digital Marketing in Vancouver

The Patio team hosted a breakfast event at the beautiful restored ‘Permanent’ building, shortly after rebranding as Patio. In addition to a detailed presentation by our Tapped Mobile partner Jed Schneiderman, and an agency and brand panel discussing mobile vs. digital marketing efforts, Patio was pleased to present the West Coast launch of Shazam’s new Visual Recognition program.   Patio has partnered with Tapped Mobile to offer mobile advertising services to our clients in Western Canada.

Social Media in Vancouver21 Aug 2015

Patio. What’s in a Name? | Patio – Social Media in Vancouver

Patio – Social Media in Vancouver, Digital & Communications re-branded at the end of August 2015. After an incredibly successful five years operating as Patio Social Inc (launched by Managing Director, Megan Halkett) the re-brand was necessary as we've expanded our services since opening our doors in June 2010. The company has evolved dramatically in the last five years - as anything related to tech and digital must evolve to survive, remain relevant and grow.

Digital Marketing22 Jul 2015

Social Advertising vs. Search Advertising: What is Right for You? | Patio – Digital Marketing in Vancouver

When launching a digital marketing campaign, many of our clients are unsure as to whether they should focus on search advertising (such as Google AdWords) or social advertising (social media platforms such as Instagram or Twitter ads). Our advice is always the same: both forms offer benefits and disadvantages, so take a look at what you want to promote and your target demographic, and select the service that’s right for your brand.   Confused? Let us break those pros and cons

social media marketing14 Jun 2015

Broadcasting Events to the World with Periscope | Patio – Social Media Marketing in Vancouver

Taking the essence of social media marketing to the next level, Periscope (and its closest competitor, Meerkat) is simply a live video streaming app that allows users to essentially treat their smartphones as mobile webcams. Free to use and extremely intuitive, this Twitter-owned app is becoming increasingly popular with Generations Y and Z. It may also very well be one of the most quickly-adopted social media apps by brands worldwide.   Patio Social used Periscope

Call To Action25 May 2015

Add a Call-to-Action to Your Facebook Page| Patio – Social Media in Vancouver

You may have noticed a small addition to your business’ Facebook page recently, amongst other changes. This new feature, when used correctly, can put more eyes on your brand’s primary objective and help create more conversions. A new social media feature just come out. The Call-to-Action button is featured at the top of your Page, laid over top of the header image. The seven options available are: Book Now Contact Us Use App Play Game

Online Advertising Vancouver8 May 2015

Time to Consider a Monthly Spend?| Patio – Social Media Advertising

How do you decide where to spend advertising dollars? Do you do a 50/50 split with online and offline? Do you put more money into online ads to extend your ad budget? The answers on what to do vary as vastly as the advertising opportunities themselves, but the question you should really ask yourself is: “Is this channel frequented by my target audience?” Social media advertising opportunities - such as Facebook ads, Facebook promoted posts, and Twitter advertising - face