Blog - Patio's blog focuses on a range of topics relevant to social, digital and communications including team opinion pieces, tips and tricks, and project highlights.

No News is Good News for Facebook

As you’ve probably heard by now, Facebook is planning big changes to the algorithms that dictate the look of users’ News Feeds. Or maybe you haven’t. If you’re not in the business of posting and tracking advertisements (as we are at Patio), it might not have registered at all in your on-line sphere of news and information. Because it’s not really “of interest” to you.   And that in a nutshell is what’s happening. The “news” in your News Feed is going away (not entirely, but significantly) in favour of more personally engaging posts from friends and family and brands

  • “Patio has been integral to our continued success. They’ve not only helped develop unique and compelling online identities for our CineCoup and WolfCop brands, but have excelled at maintaining those identities over an expanse of social channels. Megan Halkett (Managing Director) continues to be the first individual we consult with before undertaking any new marketing strategy. Her expertise is invaluable and we are honoured to call Patio a partner.”

    Bannister Bergen, Head of DevelopmentCinecoup
  • “Professional knowledge, straight talk and creativity are hallmarks of working with the Patio Social team.” 

    Shachi Kurl, Senior Vice PresidentAngus Reid Global
  • “Simply said, Megan and her team have brought the social media strategy for our marquee event, the BMO Vancouver Marathon, to another level during event week. Without her professionalism, lead, creativity and understanding, nothing could have been possible. Megan is a social media expert. She is extremely knowledgeable, patient, creative, strategic and can lead a project from A to Z with passion and an ease that makes us look forward to work again with her.  As a world-class event, it’s reassuring to see we are working with a world-class professional.”

    David Daumas, Marketing ManagerBMO Marathon
  • “Megan Halkett is an expert in her field. She provides excellent counsel, is highly intelligent and a creative problem solver. Megan will always be my first choice for my social media needs.”

    Georgia Tsoromocos, DirectorLucent Strategies Inc
  • “Megan is not only creative and genuine, she is also extremely professional, determined and follows through with everything she says she will do. Megan and Patio went above and beyond our expectations and we are incredibly grateful for their talents that they so generously gave of. Thanks Patio!”

    Jen Schaeffers, Executive DirectorCKNW Orphans' Fund
Direct Response
Test & Measure