Blog - Patio's blog focuses on a range of topics relevant to social, digital and communications including team opinion pieces, tips and tricks, and project highlights.

9 Nov 2017

Rock the Block: Protecting Your Brand in the Era of Network Advertising

  In 1984, as Ronald Reagan was stumping for re-election, he was moved by the rousing call of a current radio hit. Missing the point completely, his campaign reached out to Bruce Springsteen to ask about using Born in the USA at Republican rallies. Bruce said no way. The 'trickle-down' politician was just not in line with Bruce’s workingman brand.   As a business that advertises on Facebook and its Audience Network, you have the same right and responsibility (as Bruce effin’ Springsteen!) to cultivate your brand and protect it from associations with a website or content that just doesn’t jive with

  • “Patio has been integral to our continued success. They’ve not only helped develop unique and compelling online identities for our CineCoup and WolfCop brands, but have excelled at maintaining those identities over an expanse of social channels. Megan Halkett (Managing Director) continues to be the first individual we consult with before undertaking any new marketing strategy. Her expertise is invaluable and we are honoured to call Patio a partner.”

    Bannister Bergen, Head of DevelopmentCinecoup
  • “Professional knowledge, straight talk and creativity are hallmarks of working with the Patio Social team.” 

    Shachi Kurl, Senior Vice PresidentAngus Reid Global
  • “Simply said, Megan and her team have brought the social media strategy for our marquee event, the BMO Vancouver Marathon, to another level during event week. Without her professionalism, lead, creativity and understanding, nothing could have been possible. Megan is a social media expert. She is extremely knowledgeable, patient, creative, strategic and can lead a project from A to Z with passion and an ease that makes us look forward to work again with her.  As a world-class event, it’s reassuring to see we are working with a world-class professional.”

    David Daumas, Marketing ManagerBMO Marathon
  • “Megan Halkett is an expert in her field. She provides excellent counsel, is highly intelligent and a creative problem solver. Megan will always be my first choice for my social media needs.”

    Georgia Tsoromocos, DirectorLucent Strategies Inc
  • “Megan is not only creative and genuine, she is also extremely professional, determined and follows through with everything she says she will do. Megan and Patio went above and beyond our expectations and we are incredibly grateful for their talents that they so generously gave of. Thanks Patio!”

    Jen Schaeffers, Executive DirectorCKNW Orphans' Fund
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