Blog - Patio's blog focuses on a range of topics relevant to social, digital and communications including team opinion pieces, tips and tricks, and project highlights.

29 Aug 2017

The Land of Facebook Advertising: A Road Map

  The Facebook advertising world can be a daunting world to navigate. And with about two to three updates a week, the road can often take unexpected twists and turns you’ll need to watch out for. But these detours can lead to new and exciting ways to reach your business goals. So, we’d like to offer up a road map to help you navigate through all the statistics and demographics and algorithms (oh my!) that can leave you stranded, wondering how to even take the first step.   First thing to know: it’s a trip worth taking. Because Facebook is

  • “Patio has been integral to our continued success. They’ve not only helped develop unique and compelling online identities for our CineCoup and WolfCop brands, but have excelled at maintaining those identities over an expanse of social channels. Megan Halkett (Managing Director) continues to be the first individual we consult with before undertaking any new marketing strategy. Her expertise is invaluable and we are honoured to call Patio a partner.”

    Bannister Bergen, Head of DevelopmentCinecoup
  • “Professional knowledge, straight talk and creativity are hallmarks of working with the Patio Social team.” 

    Shachi Kurl, Senior Vice PresidentAngus Reid Global
  • “Simply said, Megan and her team have brought the social media strategy for our marquee event, the BMO Vancouver Marathon, to another level during event week. Without her professionalism, lead, creativity and understanding, nothing could have been possible. Megan is a social media expert. She is extremely knowledgeable, patient, creative, strategic and can lead a project from A to Z with passion and an ease that makes us look forward to work again with her.  As a world-class event, it’s reassuring to see we are working with a world-class professional.”

    David Daumas, Marketing ManagerBMO Marathon
  • “Megan Halkett is an expert in her field. She provides excellent counsel, is highly intelligent and a creative problem solver. Megan will always be my first choice for my social media needs.”

    Georgia Tsoromocos, DirectorLucent Strategies Inc
  • “Megan is not only creative and genuine, she is also extremely professional, determined and follows through with everything she says she will do. Megan and Patio went above and beyond our expectations and we are incredibly grateful for their talents that they so generously gave of. Thanks Patio!”

    Jen Schaeffers, Executive DirectorCKNW Orphans' Fund
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