Blog - Patio's blog focuses on a range of topics relevant to social, digital and communications including team opinion pieces, tips and tricks, and project highlights.
In 1984, as Ronald Reagan was stumping for re-election, he was moved by the rousing call of a current radio hit. Missing the point completely, his campaign reached out to Bruce Springsteen to ask about using Born in the USA at Republican rallies. Bruce said no way. The 'trickle-down' politician was just not in line with Bruce’s workingman brand. As a business that advertises on Facebook and its Audience Network, you have the same right and responsibility (as Bruce effin’ Springsteen!) to cultivate your brand and protect it from associations with a website or content that just doesn’t jive with
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