In developing and portraying your brand through Instagram, thought should go into your profile gallery as a whole in addition to each individual image. Does the look and feel of your account represent your overall brand? Is it cohesive and consistent? For those that like to think a little outside-the-box, there is a playful way to carefully craft a visually stunning Instagram profile by re-imagining your gallery as a canvas of artwork, of sorts.


Instagram banners are a series of individual posts that creates a single, stunning mosaic that brings a gallery to life. Free mobile apps such as Giant Square or Banner Pic are useful and easy tools to help create the look. Banners are useful in showing off a creative vision or photography skills, and allow for stories to be told through the captions of each post that formulates the overall image.


William Rhys (@williamrhysofficial), a fashion brand based out of Winnipeg, Manitoba, artfully utilized Instagram banners to showcase their collection of sustainably made garments. They’re great for fashion designers for it closely resembles a spread in a print magazine.


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A$AP Rocky (@asaprocky), a mainstream hip-hop artist, uses banners on his account to portray hip-hop culture to his audience in a vibrant way, adding both funk and a touch of an old school feel through polaroids and collage cut-outs.


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Wednesday (@wednesdayjewellery), an independent jewellery designer based out Vancouver, BC uses banners to debut her pieces and their details while illustrating her aesthetics as a designer at the same time. Aiya creates raw unapologetic statement jewellery that fits comfortably with the natural movement and shape of the body.


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Though the incorporation of banners into your social strategy can appear a bit daunting, an account does not solely have to dedicate itself to banners. New brands can incorporate banners by using this idea to create a large image to kick-off their entry into the world of Instagram, and create a statement from the very start (also, a feed with 9 images looks better than 1!). Take Botanica Health for example (@botanicahealth), who dedicated their first few posts to show off a spread of beautiful flowers. Botanica Health provides insights, recipes and inspiration on their whole food nutrition products.   


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Brands can also use banners to create buzz on an upcoming product or event in a more impactful way like Native Shoe’s launch of the Apollo Moc XL Drop (@nativeshoes).


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Unconventional and visually alluring, banners are creating a different type of Instagram presence for brands, and a new and engaging experience for viewers. Dare to be bold?

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