In developing and portraying your brand through Instagram, thought should go into your profile gallery as a whole in addition to each individual image. Does the look and feel of your account represent your overall brand? Is it cohesive and consistent? For those that like to think a little outside-the-box, there is a playful way to carefully craft a visually stunning Instagram profile by re-imagining your gallery as a canvas of artwork, of sorts.
Instagram banners are a series of individual posts that creates a single, stunning mosaic that brings a gallery to life. Free mobile apps such as Giant Square or Banner Pic are useful and easy tools to help create the look. Banners are useful in showing off a creative vision or photography skills, and allow for stories to be told through the captions of each post that formulates the overall image.
William Rhys (@williamrhysofficial), a fashion brand based out of Winnipeg, Manitoba, artfully utilized Instagram banners to showcase their collection of sustainably made garments. They’re great for fashion designers for it closely resembles a spread in a print magazine.
A$AP Rocky (@asaprocky), a mainstream hip-hop artist, uses banners on his account to portray hip-hop culture to his audience in a vibrant way, adding both funk and a touch of an old school feel through polaroids and collage cut-outs.
Wednesday (@wednesdayjewellery), an independent jewellery designer based out Vancouver, BC uses banners to debut her pieces and their details while illustrating her aesthetics as a designer at the same time. Aiya creates raw unapologetic statement jewellery that fits comfortably with the natural movement and shape of the body.
Though the incorporation of banners into your social strategy can appear a bit daunting, an account does not solely have to dedicate itself to banners. New brands can incorporate banners by using this idea to create a large image to kick-off their entry into the world of Instagram, and create a statement from the very start (also, a feed with 9 images looks better than 1!). Take Botanica Health for example (@botanicahealth), who dedicated their first few posts to show off a spread of beautiful flowers. Botanica Health provides insights, recipes and inspiration on their whole food nutrition products.
Brands can also use banners to create buzz on an upcoming product or event in a more impactful way like Native Shoe’s launch of the Apollo Moc XL Drop (@nativeshoes).
Unconventional and visually alluring, banners are creating a different type of Instagram presence for brands, and a new and engaging experience for viewers. Dare to be bold?