Our digital agency in Vancouver has discovered that Facebook quietly announced that they are updating the way that businesses’ Page likes are counted. While this change will contribute to a more accurate analysis of audience demographics and interests, businesses need to understand that they may see a small dip in their number of Page likes as a result.
Here’s what’s happening:
Users who have previously liked your page but now have deactivated or memorialized accounts will be removed from Pages’ like counts. Likes and comments by these accounts are already filtered out – this means the update will make data analysis more consistently accurate. The benefit to this update is that you will now see a more precise representation of your actual fans; irrelevant demographics from outdated users will be excluded.
And so, if you notice that your business’ Page likes decrease slightly in the next week or two, it is important to remember that this is a good thing. Obtaining more accurate information about your audience means your business can target consumers more effectively and, in turn, increase the likelihood of turning your Facebook audience into actively engaged customers.