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The AI Age of Marketing: Navigating the new world of possibilities and pitfalls
May 1, 2024
The AI Age of Marketing: Navigating the new world of possibilities and pitfalls
May 1, 2024

Whether we are ready for the release of Sora or not, we seem to be only months away from getting our hands on it. Much like the previous jaw-dropping launches from OpenAI, this is a moment in the evolution of artificial intelligence that will leave an irreversible mark on the world.

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May 1, 2024
Reflections of a Patio Intern
Aug 24, 2023
Reflections of a Patio Intern
Aug 24, 2023

Our most recent intern, Thea, joined the Patio team earlier this summer to learn the ins and outs of marketing before she returned to her studies in Montreal in September. Since her internship with us has come to an end, we gave her carte blanche to write about her experience. Here’s what she had to say.

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Aug 24, 2023
Check Your Emojis!
May 30, 2022
Check Your Emojis!
May 30, 2022

When writing captions, it can be tempting to default to colourful emojis to zhuzh up the message. Here’s a quick read for why you should ease up on adding all those * fire * symbols on every post.

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May 30, 2022
Level Up Your Data Privacy
Jan 28, 2022
Level Up Your Data Privacy
Jan 28, 2022

Seeing as today is Data Privacy Day, a day to promote data protection best practices (everyone's favourite kind of celebration), we thought it only fitting to have a refresher on data privacy and why you or your company should care about it.

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Jan 28, 2022
How to Spot a Scam
Oct 21, 2021
How to Spot a Scam
Oct 21, 2021

We wanted to share a recent Facebook email phishing scam with you that was attempted on one of our clients. The scammers really upped their game with this one, and we just wanted to bring it to your attention and walk through how to see the signs of a scam before it is too late.

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Oct 21, 2021
Meet Our New Director of Digital Accounts, Kim Doan
May 17, 2021
Meet Our New Director of Digital Accounts, Kim Doan
May 17, 2021

If you're a friend of Patio, then you undoubtedly know one of our most senior employees, Kim Doan.
And if you know Kim, then you know she is one of the reasons why Patio can operate at such a high level of client care. This is why we're thrilled to announce that she recently was promoted to the position of Director of Digital Accounts.

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May 17, 2021
New COVID Restrictions Mean New Tactics For Supporting Small Businesses
Nov 13, 2020
New COVID Restrictions Mean New Tactics For Supporting Small Businesses
Nov 13, 2020

So, things are changing once again. With the latest update from Dr. Bonnie Henry, restrictions have tightened back up. While a struggle, the pandemic has also given some light to Vancouver's sense of community. Despite the ease of online shopping, it's clear that more and more people realize the value of putting money back into where they live.

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Nov 13, 2020
Reopening for Business- 7 Things to Consider As You Welcome Back Customers
Jun 26, 2020
Reopening for Business- 7 Things to Consider As You Welcome Back Customers
Jun 26, 2020

You likely don't need to hear about how the times are unprecedented anymore. We're definitely past that and looking to get back to regular old precedented times. With that in mind, we’ve created a checklist for your business to reopen safely for customers and staff. It’s good to have you back!

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Jun 26, 2020
It Has Been 10 Years
Jun 11, 2020
It Has Been 10 Years
Jun 11, 2020

It has been 10 years. With everything that is going on in the world, from the COVID-19 pandemic to the murder of George Floyd, I didn’t want to celebrate at all or even mark the day. But I thought I would regret not saying at least a few personal words to our team, families, clients and friends, so here we go...

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Jun 11, 2020
We Are Deck... April Fools!
Mar 31, 2020
We Are Deck... April Fools!
Mar 31, 2020

Patio is officially no more, and from its ashes rises the new pink phoenix of Deckdom. Take this quiz to see what kind of DECK you would be!

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Mar 31, 2020
A Welcome Diversion: How Brands Are Showing Kindness Through Crisis
Mar 30, 2020
A Welcome Diversion: How Brands Are Showing Kindness Through Crisis
Mar 30, 2020

Hey, who's in the mood for some good news? We're starting this week fresh with a big bucket of optimism! As marketers, we're always excited to see companies skilfully reading the room and communicating positively and effectively. Now is one of those times that’s full of opportunities for companies to do just that.

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Mar 30, 2020
9 Lessons from 9 Years of Patio
Jun 6, 2019
9 Lessons from 9 Years of Patio
Jun 6, 2019

At Patio, we’re always learning! We asked our staff one thing they’ve learned from their time at Patio. Check out what everyone, from our Managing Director to our newest intern, had to say!

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Jun 6, 2019
Social Since 2010, We've Come a Long Way!
Jun 5, 2019
Social Since 2010, We've Come a Long Way!
Jun 5, 2019

Since Patio was founded in 2010, so much has changed with social media and digital marketing. Between the rise and fall of Vine, the launch of Instagram, and the popularity of online influencers, there are a lot of milestones to remember!

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Jun 5, 2019
You Might Stop Seeing Instagram Likes On Posts and Here’s Why
May 1, 2019
You Might Stop Seeing Instagram Likes On Posts and Here’s Why
May 1, 2019

Instagram’s hopes to shift a user’s focus to the actual content behind the photos and videos shared, rather than worrying if their #ootd (outfit of the day) post will get “enough” likes. This change is being rolled out with the ultimate objective of making the platform safer and more supportive for users.

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May 1, 2019
New Guidelines for Mandatory Breach Reporting under PIPEDA and how they Impact Digital Advertising
Nov 1, 2018
New Guidelines for Mandatory Breach Reporting under PIPEDA and how they Impact Digital Advertising
Nov 1, 2018
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Nov 1, 2018
It’s Not Easy Being Green: The Dos and Don’ts of Advertising Cannabis Online
Oct 25, 2018
It’s Not Easy Being Green: The Dos and Don’ts of Advertising Cannabis Online
Oct 25, 2018
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Oct 25, 2018
How to Get More Subscribers on YouTube
Aug 22, 2018
How to Get More Subscribers on YouTube
Aug 22, 2018
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Aug 22, 2018
Measuring Offline Sales From Your Facebook Advertising
Jul 17, 2018
Measuring Offline Sales From Your Facebook Advertising
Jul 17, 2018
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Jul 17, 2018
Hosting a (Legal) Promotion on Facebook – What You Should Know
Jun 12, 2018
Hosting a (Legal) Promotion on Facebook – What You Should Know
Jun 12, 2018
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Jun 12, 2018
Facebook's New Algorithm is Not Marketer Friendly
May 22, 2018
Facebook's New Algorithm is Not Marketer Friendly
May 22, 2018
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May 22, 2018
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