The Facebook advertising world can be a daunting world to navigate. And with about two to three updates a week, the road can often take unexpected twists and turns you’ll need to watch out for. But these detours can lead to new and exciting ways to reach your business goals. So, we’d like to offer up a road map to help you navigate through all the statistics and demographics and algorithms (oh my!) that can leave you stranded, wondering how to even take the first step [...]
#FakeNews Takes its Toll
As part of Facebook’s ongoing effort to curtail the “spread of misinformation and false news” on its platform, the company has implemented new rules around posting links. To borrow a phrase: U Can’t Touch This [...]
The Dawn, Deception, and Possible Demise of the Influencer
Look! Up in the sky…
Okay, now back down at your phone. See how Instagram has been quietly revolutionizing the online marketing world for the past few years. Beckoning forth, from the far reaches of fashion blogs and reality TV, a powerful new being, that has now emerged with a very powerful-new-being name [...]
High 5s and Low 5s, for Social Media Day 2017
Happy #SMDay! Here at Patio, we spend a bit (a lot) of time peering into this weird and wonderful window to the world. It’s safe to say that if it’s trending, trolling or gone viral, we’ve seen it, passed it around, LOL’d or WTF’d, praised it or slapped a proverbial palm to the face. This past year especially [...]
CASL, GDPR, CEM and Other Letters That Could Spell Trouble
Instagram is Starting to Look More "Like" Facebook
Instagram is starting to look more “like” Facebook.
It is now possible to like comments on Instagram posts from any account, on any account. The new feature was introduced to some accounts this morning and will reach 500 million + users over the next two weeks [...]