Our Services
Digital Media Advertising
Strategy Development
Award winning digital campaigns all start with well-defined goals. Patio recommends the appropriate advertising channels to hit target audiences and conversion goals, including as our proprietary in-house programmatic DSP, Google Adwords SEM & Display (GDN), promoted posts on social platforms and/or integrated social media ads. We know where and how to get the most from your advertising dollars.
Patio’s Programmatic DSP
Patio uses our proprietary in-house programmatic DSP enabling us to reach audiences ranging from global citizens to hyper-local micro-geo-targeted users. Additionally, we offer thousands of exclusive publisher direct deals ranging from Ultra-premium publishers to pre-aggregated in-market audiences. If you’re wanting to reach a unique audience, we have numerous platforms to efficiently reach them. Patio creates all digital ad formats for our clients including industry standard HTML5 display ads, to video ads, to full page mobile video interstitials.
Targeting Tactics
Knowing who to reach through digital ads is just a small component of targeting. Knowing when, where and how to engage with target audiences is where Patio excels. From geo-fencing thousands of international and national locations to using broad stroke national targeting to initially find and engage with audiences, then efficiently reaching them with retargeting, is just one of Patio’s unique skills.
Ad Planning & Budgeting
Patio plans each campaign ad component in detail including rollout timing and detailed ad spends that capture ad pacing, establish interim goals and define key performance indicators (KPIs). Each campaign spend is closely monitored to ensure advertising budgets are maximized.
Ad Creation
Patio’s award-winning creative team provides clients with world-class campaigns. From small screen mobile ads or full-page interstitials to video ad units, our team ensures key messages are highlighted while maintaining brand integrity to fully optimize user experiences.
Analysis and Reporting
Regular analysis & reporting throughout each campaign is provided to keep all stakeholders appraised of performance and the optimizations made while in-market. A comprehensive summary is provided at the end of each campaign outlining in-market tests and a list of learnings which can be carried forward to the next campaign. Continuously building upon our client’s successes is what sets us apart.
Social Media Support
Strategy Development
A successful social media strategy will not only integrate and enhance all marketing and corporate communications efforts, it acknowledges and plans for dialogue with multiple audience types. Patio works with clients to develop a long & short term social media strategies that will recognize the various touch-point opportunities social media can provide.
Content Creation
Engaging and strategic content improves overall brand integration and optimizes user experiences. Patio creates content to highlight key messages by working closely with clients to identify brand voice, target audiences, and campaign goals. Patio's talented in-house team dishes out content ranging from copywriting and graphic design to video editing.
Channel Management
Whether social media management is required for a singular event or on a long-term basis, Patio is happy to step in and take the reins already-established channels or develop a social media presence from the ground up.
Social Media Training
Training is key to understanding social media tools and learning how they can work to promote your business, brand and corporate reputation. Patio offers a variety of social media training sessions for large or small businesses. Our team also provides general social media training presentations for conferences and workshops.
Influencer Outreach
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